The SharedBook Blog

While some publishers and training firms resist growing demand for digital and mobile access to their content, others recognize a substantial new opportunity to grow revenue. Castle Publications in one such innovator. In this post, we'll explore how they translated 35 years of legal print publishing expertise to into new digital revenue streams.

Over the last decade, consumer buying experience innovators like Amazon have begun to shape B2B buyer expectations. Many B2B businesses are beginning to leverage automation, AI, and an ever-growing volume of 3rd-party data to make every customer touchpoint personalized, timely, and positive.

As a society, we’re past the era where there’s an app for everything: now there’s at least ten. People use personal devices for reading books and articles, learning new languages, fact-checking during arguments, and doing actual work. But in a world where day-to-day education is ubiquitous with digital connection, is there still a place for face-to-face instruction? The short answer is yes, but the way that instructors interact with their students and provide learning content is experiencing a shift. Keep reading to learn how instructor-led training (ILT) in the corporate space is as relevant as ever.