Last year, at the end of June, we launched Blog2Print. We weren’t alone in thinking that blogging activity would continue to grow, but we did position ourselves squarely in opposition to the naysayers who thought it was a Web 2.0 fad.
Now there’s an interesting survey that shows, for at least one gender, we were right. BlogHer and Compass Partners have released a study showing that for women, the blogosphere continues to be the place to be seen and heard. For those of you who like PowerPoint, here’s the actual presentation.
Among Adult Women online under the age of 75, 53% read blogs, 37% post comments to blogs and 28% write or update blogs. Further, when you expand the definition to all Adult Women under 75, fully 35% participate in the blogosphere in some form. And this participation is becoming a habit – if you’re a female blog reader, there’s an 80% likelihood you do so at least once a week.
Judging by some of the books our customers print using Blog2Print, there are some fabulous, highly creative writers out there. So keep it up, ladies! When you’re ready, we’re here for you.