So much of the Web world in which we work is about social networking and online communities. We make a ‘connection’ or have an exchange, whether it be on Facebook or MySpace or LinkedIn or any of the myriad sites that exist to share one’s interests. But ultimately, these are often fleeting and incomplete relationships and it’s sometimes easy to lose sight of the offline communities in which we operate day in and day out. The importance of in-person connections came into play this week as one of our colleagues watched from afar as her family on the west coast was dramatically impacted by the wildfires in San Diego. We, as a community, pulled together to provide clothing and assistance and a non-virtual helping hand to hopefully contribute in a small way.
At SharedBook, we often hear that our Reverse Publishing technology is retro. We have passionate debates about whether the printed form will become obsolete, now that whole generations live their lives on the Web. But we believe with equal passion that not every experience can be virtual and ephemeral, that there are stories and ideas and photos and experiences that demand the weight of the printed form. We’re here to make them real.