The take up on Google’s non-Internet advertising efforts has been a slow go at best. Their strategy as a whole (from a Google or Google shareholder perspective) makes complete sense. However, the traditional media outlets and agencies are not quite ready to embrace it yet. Media companies want the revenue but don’t want another middleman between them and their advertisers.
What’s a company to do …? If you’re Google, I guess you go out and buy a media outlet! Rumor has it that Google is eyeing Sirius Satellite Radio! Dave Utter on WebProNews has some coverage which apparently originated on ClickZ.com.
If this deal does come to fruition it just goes to show that if a willing market doesn’t yet exist, your own money can create one.