A Dog with a Blog?

We were approached this week by a group out of San Francisco that has done some interesting things with blogs to meet several of their client's objectives. They have used blogs to build awareness for the companies they've worked with, to establish thought leadership in various categories, and to boost traffic for established sites. While this might sound pretty standard, their ideas were innovative and seemed to be well executed. Or at least I thought so. Until I came across this in B.L. Ochman's What's Next Blog newsletter yesterday. It's about a dog. With his very own blog.