In some ways, SharedBook is in the passion business. It is usually content that deals with one’s significant interests in life that one wants to own as a book. My husband, a Red Sox and Patriots fanatic, reads every word in every paper, magazine and site on these teams. I certainly don’t understand this passion and barely tolerate it. He, on the other hand, can’t imagine the hours I can spend designing our gardens or planning every detail of our vacations.
All of which reminds me of the first month at SharedBook in 2004 when we were putting our first prototype together – which happened to be a garden workbook. An associate at the time turned to me at one point and asked who we thought would buy such a book. An urban dweller not even faintly interested in gardening, she could not understand the product. Since she was consumed at the time with training for her first marathon, we asked if she would ever buy a book of the experience. An enthusiastic yes, and her subsequent work on a SharedBook product for marathons, turned her into a believer.
SharedBook already has more than 25 branded and themed books for people to document their passions. Shortly, we will be announcing partnerships that will bring 10 more to market. Stay tuned.
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