Five years ago, when SharedBook technologists started working on the specs for what is now the SharedBook Reverse Publishing Platform, we believed that our platform would particularly resonate within the trade publishing world. Pre POD, pre-Web 2.0, pre-personalization, we learned the hard way that we were just too pre. So, we turned our attentions to the travel and sports worlds, where we found wonderful customers like Regent Seven Seas and Yosemite National Park and Little League International and AYSO. Then came social networking and clients like Legacy.com and CarePages (launching soon) and a slew of others to come this summer. Having just returned from the O’Reilly TOC Conference in San Jose, I’m excited about the creativity and thinking within the trade publishing world. For most, a book is no longer text within bound covers, but content that can be distributed in a host of new ways. Watch for a SharedBook installation within this world soon.