Good lunchtime discussions around here the other day about the old social networking standbys: Facebook.com and MySpace.com vs. everything else. My long term bets are on everything else. My family uses social networking daily. My 8 year old is obsessed...obsessed with ClubPenguin.com. What kind of biz dev person would I be if I didn't use LinkedIn.com regularly? My husband is part of lots of group blogs on education reform and Marquette basketball. We weave and bob through networks based on our needs and wants at a point in time. I think this is much more powerful than the teen phenomenon. First, that group has no loyalty to a particular site and no real reason to choose one vs. another. Second, they will find soon find a cooler way for expression. I look at one of our partners, CarePages, and I see the real power of social networking to make life better. Oh yeah, and you may want to capture and preserve some of this content in print, right? :-)
Update: Well that's timely! An astute friend, just sent this interesting update regarding Club Penguin. Based on my family's monthly expeditures, I'd say worth every penny.

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