One of the few formal procedures in place for this blog is that we have a rotating schedule to ensure that at least one member of our management team posts here daily. We had a late in the day change up today, and it seems like a good opportunity to cover a timely topic. Everywhere I turn these days, it seems like there’s another mention of the importance of being open, honest and transparent when communicating with your customers. In fact, I just did a quick Google search and pulled up an article that was posted today by Matthew Creamer of Advertising Age. After reading this, I can honestly (in keeping with the theme) state that I am thrilled to be working for a young company where the greatest challenge is not in the what (thankfully, no restrictive layers of messaging) but in the how to best communicate those messages. Which is a challenge that I believe all companies face in this time of authentic communication.